Judging focused on innovation and functionality.
Bombardier’s soon to be certified Global 7000 business jet was last week named a winner of the 2018 Red Dot Product Design award in Essen Germany. The Global 7000 was selected by the 39-person jury from more than 6,300 submissions nominated from nearly 60 countries competing in several categories. The Red Dot award honors innovation, concepts and visions. The strict judging criteria focused on the level of innovation, functionality, formal quality, ergonomics and durability, among others.
Brad Nolen, vice-president, Marketing and Product Strategy, Bombardier Business Aircraft said, “We like to refer to our clean-sheet Global 7000 aircraft as ‘the aircraft designed without compromise.’ The aircraft succeeds not only in elevating the overall in-flight experience, it also ups the ante for performance, speed and range, and it is clearly changing the game in the private jet industry.” When I speak about good design, I am referring to more than just an attractive product. All of the products are characterized by outstanding functionality.
Established in 1955, the Red Dot Design award is an international design competition and one of the most sought-after recognitions for design and innovation excellence worldwide. All laureates will be celebrated at the award ceremony in Essen’s opera house, the Aalto-Theater, on 9 July.